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Online businesses nowadays are always looking for methods to set themselves apart from the competition in the digital world. The use of human faces in marketing material is a fantastic approach to accomplish this. Research suggests that businesses that employ human faces are more likely to establish connections with their customers. This can result in improved engagement, brand loyalty, and sales.

Top Online Businesses Use Human Faces in Marketing

Many successful online businesses use human faces in their marketing to establish a close connection with consumers. For example, Warby Parker, an online retailer that sells eyewear, features the faces of its employees on its website and social media profiles. This helps to create a sense of trust and authenticity with customers. Another great example is Casper, a popular online mattress retailer that uses real people in its advertising campaigns to showcase the comfort and quality of its products.

The online gaming industry is a great place to see human faces being used to attract players. In the iGaming sector, particularly, players are faced with such a vast amount of choices that sites need to do everything they can to get the edge and stand out. Many people play online live blackjack for the social experience, and they need to see who they will be playing with before they click a link. Therefore, the most successful sites include thumbnails with human images to show players who they will be playing with.

Psychological Reasons Behind This Strategy

The success of employing human faces in marketing is mostly due to psychological factors. Unlike logos and symbols, faces are capable of evoking emotions. Faces naturally captivate people's attention, and they subconsciously link them to feelings and personality types. There are also some evolutionary factors in play when we look at people’s faces, and we often assess them based on attractiveness. This is why companies that employ real people in their marketing materials are more likely to connect with clients, foster familiarity, and establish trust.

Utilising human faces could be a way to improve brand recognition. According to research, people are more likely to interact with photos featuring faces than those without. This is due to the fact that our brains are programmed to notice faces and to correlate them with emotions and memories.

How to Implement This Strategy in Your Business

Business owners who want to implement this strategy could go about it in several ways. First, it’s important to identify the places in which human faces could be used. In gaming sites that involve real people, it’s easy to see where putting people’s images would work. With other companies, it can be harder.

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The best place to form an immediate connection with customers is through marketing material. Therefore, it’s crucial to use human faces in advertising. In social media-sponsored posts, people are less likely to scroll past if they see a human face. The website is another place to put images of real people. These could include staff members or satisfied customers. It's clear that there are a lot of psychological factors in play when people see human faces online. Businesses may be able to give themselves an edge over the competition by establishing this personal connect

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